Bayern Munich president Herbert Hainer has called on the Bundesliga to take greater responsibility for internationalizing the league. The club cannot shoulder this burden alone, Hainer emphasizes. ## What did Hainer say? Hainer stated that internationalization cannot be the task of a single club. "It’s something we all have to work on together as a Bundesliga, and the league itself needs to play a much more active role. FC Bayern cannot be expected to carry the entire burden on its own," he said. ## Why does this matter for Bayern? Bayern has done more than any other German club to build a global brand. But the Bundesliga needs more than one club to drive international appeal. The Premier League benefits from multiple globally recognized clubs, while La Liga thrives on rivalries and star players. ## What’s next? The Bundesliga must better market its talent, fanbases, and storylines. Hainer makes clear: Bayern can be the league’s flagship, but it should not handle all international marketing alone. The league must unite to close the gap with other top European competitions.