Bayern Munich board member Rouven Kasper has sharply criticized the Bundesliga's weak international marketing. In an interview with TZ, he pointed out that only a few clubs like Leipzig, Dortmund, and Paderborn undertake overseas tours. Kasper calls for more strategic initiatives to increase the league's global visibility. „The Bundesliga needs more presence abroad to stay competitive“, he said. Currently, Lennart Karl and Serge Gnabry are sidelined with injuries.
Why is this a problem?
The Bundesliga is struggling with declining media rights in countries like the USA and Japan. Kasper argues that clubs should not just wait for the DFL but take action themselves. Bayern Munich sees itself as a pioneer, but Kasper emphasizes that a joint effort by the league and all clubs is necessary.
What does Kasper demand specifically?
Kasper advocates for more overseas tours and marketing activities. „English clubs are active worldwide – we must do the same“, says Kasper. He stresses that Bayern cannot be everywhere and the league must act as a whole to tap into smaller markets.
What does this mean for Bayern Munich?
For Bayern, weak international marketing means lower revenues. Kasper hopes other clubs will follow suit and invest more in global marketing strategies. „Without action, there are no results“, he warns. The injuries to Lennart Karl and Serge Gnabry show that the focus cannot be solely on the pitch.
