Bayern Munich has taken a historic step by selling the final 5% stake in Bayern München AG to heating technology specialist Viessmann for €250 million. This exhausts the 30% limit under the 50+1 rule. The deal marks the end of an era and the beginning of a new partnership.
With this sale, Bayern Munich has sold the maximum allowed stake to an external company. Adidas, Audi and Allianz each hold 8.33%, while Viessmann now takes the remaining 5%. The club retains 70% of the shares and remains the majority shareholder.
The partnership between Bayern and Viessmann dates back to 2018, when the company became a regional partner in China. Since then, the collaboration has steadily expanded, culminating in Viessmann's promotion to a main partner. Max Viessmann, CEO of the Viessmann Group, already sits on the club's supervisory board.
The sale not only provides financial resources for the club but also establishes a strategic partnership. Viessmann will now be ranked alongside Telekom, Adidas, Audi and Allianz. Whether further investments will follow is not yet clear.
